Personal Branding
Personal branding is just that, personal! In todays' fast paced, image rich society you need to be your brand! I am not talking about your logo, I am talking about the way you carry yourself, the way you look when you go to the store, the way you speak to the waitress, to the clerk at Walmart, everything you do! I do not know many people that want to be see as "unapproachable" or "hard", most people simply want to be seen.
I am not saying that you have to go to the store will a full face of makeup and your hair done, I am saying while you are at the store, be kind, let the person behind you with 3 items go ahead, make small talk with the elderly person in front of you, smile at the baby in the buggie and then smile at the tired mom and maybe help her reach the bottles on the top shelf. It is about showing up and being a good human. You will be seen by others doing this.. therefore enhancing your brand!
I am not one to get on social media and share all my wins or even my losses, but you are going to have to show up one way or another or get left behind. If you see something that touches your heart share it, if you have a win share it, if you have a tough day, it's ok to share that also.. and yes a selfie every once in a while doesn't hurt either. People want to know you are like them.
A personal branding session with me is all that "enhanced". See, I tell people all the time my job is mostly "smoke and mirrors". We can go to all the places you frequent, dressed in multiple outfits, with strangers or friends and photograph you in your element. I usually do this within about 3-4 hours. We take images working, having coffee or drinks, out for a walk, playing golf, fishing, hanging with your family. All this things you do that make you , you. A session will usually yield you enough images to fill your social media for a least quarter.